Online Business & Marketing

Xing Ge

Master’s graduate in Online Business and Marketing with hands-on experience across digital marketing, premium retail, e-commerce operations, and brand communication. I bring together a strategic marketing mindset, strong execution, and a customer-first understanding shaped by both academic research and real business practice.

About

A concise introduction to my professional profile, strengths, and working style.

My work sits at the intersection of strategy and execution. I enjoy turning ideas into something tangible: a clearer message, a better customer journey, a stronger brand presence, or a more organised digital process.

Through my academic background in online business and marketing, I developed a strong foundation in digital strategy, consumer behaviour, content marketing, and research. At the same time, my experience in luxury retail and second-hand fashion gave me a practical understanding of customers, storytelling, service quality, and how brand perception is built in everyday interactions.

I am especially strong in environments where attention to detail, adaptability, and thoughtful communication matter. I bring a calm, structured way of working, but I also enjoy creative problem-solving and finding ways to make marketing more effective and more human.

Expertise

Core strengths developed through academic work, digital projects, and customer-facing roles.

Digital Marketing & Content

Content creation, campaign coordination, social media communication, brand storytelling, newsletter support, and clear messaging tailored to audience needs.

E-commerce Operations

Website management, product listing, merchandising support, customer journey improvements, and practical work with online shop systems and digital touchpoints.

Customer & Brand Understanding

Strong sensitivity for premium positioning, customer expectations, service excellence, and the details that shape trust and brand experience.

Research & Strategic Thinking

Experience in academic research, qualitative analysis, consumer insight generation, and translating findings into practical marketing recommendations.

Tools & Skills

Selected tools and working capabilities I use across digital and marketing-related tasks.

Squarespace Canva CapCut Google Analytics Meta Business Suite Content Writing Brand Communication Campaign Support E-commerce Coordination Consumer Research Qualitative Analysis Cross-functional Collaboration

Experience

A snapshot of the environments and roles that have shaped my professional perspective.

Recent

Store & Digital Marketing Manager · Abito Allora

Supporting both store operations and digital marketing for a luxury second-hand boutique in Zurich, with responsibilities across website management, product presentation, campaign execution, and online brand communication.

Luxury Fashion Retail Experience

Background in premium retail environments, combining client service, product knowledge, in-store coordination, and a strong eye for presentation, quality, and relationship building.

Ongoing

Academic & Applied Marketing Projects

Developed research-based and practical projects in digital business, content marketing, consumer behaviour, and strategic marketing, including thesis work focused on Gen Z and digital fashion communication.

Education

Academic foundation with a strong interest in turning theory into practical business value.

Master’s Degree in Online Business and Marketing
Lucerne University of Applied Sciences and Arts (HSLU)

My academic work focused on digital marketing, online business models, consumer insight, and strategy. A key area of my research explored how Generation Z perceives relevance, creativity, authenticity, and trust in digital fashion advertising.

Working Style

How I approach collaboration, communication, and execution in professional settings.

I am thoughtful, reliable, and detail-oriented. I care about clarity, consistency, and delivering work that feels both well-structured and well-considered.

I work best in teams that value ownership, communication, and continuous improvement. I am comfortable supporting operations, managing details, and contributing ideas, especially in roles where marketing, customer experience, and brand presentation come together.